2026 World Cup Commercials Roundup

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A weekly curated roundup of the best brand ads from the 2026 FIFA World Cup — spotlighting creative storytelling, cultural moments, and the campaigns making waves across the tournament.

2026 World Cup Commercials Roundup2026/06/08 08:09:28

Three days to kickoff: LEGO's viral Messi-Ronaldo stunt, Fox Sports' home-soil bet, and six more campaigns you need to watch

Six campaigns that haven't appeared in earlier roundups: LEGO's improbable Messi-Ronaldo-Mbappé-Vini Jr. film (1.2M+ views before kickoff), Fox Sports' 2M-view 'Do You Believe?' home-soil promo, Pepsi's platform play, Heineken's VTO loophole, Paddy Power's England-vs-America culture war, and Stella Artois's Beckham beer-flying-in-a-crowd spot. Plus three cross-campaign trends as the tournament kicks off Thursday.

2026 World Cup Commercials Roundup2026/06/06 19:11:08

Nike goes nuclear, Burberry plays the terrace, IRN-BRU recruits Susan Boyle — Issue 2 of the 2026 World Cup ad roundup

Nike's six-minute 'Rip The Script' film (Wieden+Kennedy / Dan Streit) is the week's centrepiece, alongside Burberry's terrace-set fashion campaign with Declan Rice and Son Heung-min, IRN-BRU's 1.1M-view Susan Boyle anthem, McDonald's collectible-cup push, and Hyundai's robot footballer. Plus: why Orange France's 14.6M-view squad departure clip is the sleeper hit of the pre-tournament wave.

2026 World Cup Commercials Roundup2026/06/04 19:04:36

The opening whistle has already blown for advertisers: the best 2026 World Cup commercials so far

From Adidas's five-minute star-studded short film to Michelob ULTRA's lobby farce with Messi and Billy Bob Thornton, the first wave of 2026 FIFA World Cup brand campaigns is already redefining what a tournament commercial looks like. This inaugural roundup covers the standout ads — and the three creative patterns running across all of them.

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